Video/Vlog

GOAL:

Develop a video or vlog that leverages a current online trend to promote one of

Maspark's products.

ROLE:

Trend-Driven Content Creator.

KEY RESULTS:

• Emotional & Relatable Storytelling: Positioned the brand as a health-conscious choice by following a real person’s transformation, fostering deeper audience connection.

• Community Engagement & Growth: Encouraged user participation by inviting followers to share their own weight loss journeys, building a supportive fitness-focused community.

• Brand Association with Healthy Living: Strengthened Niveen’s positioning as a go-to snack for those striving to eat healthier.

• Potential for Viral Growth: Utilised the increasing demand for authenticity in online content to attract a consistent audience and drive engagement.