Graphic Design

GOAL:

Create a design to promote a new snack product launch. Include a captivating caption to complement the graphic. 

ROLE:

Graphic Designer.

KEY RESULTS:

• Innovative Product Concept: Developed a unique Roast Beef flavour for Long Chips, inspired by personal experience and market gap analysis.

• Strategic Branding & Positioning: Crafted a slogan and Instagram post that aligns with Long Chips' light-hearted brand identity to enhance consumer appeal.

• Visually Cohesive Packaging Design: Designed packaging that effectively represents the flavour profile using colour psychology and branding elements.

• Social Media Marketing Mock-up: Created a realistic Instagram post with a compelling caption and relevant hashtags to demonstrate potential campaign execution.

• Ethical & Legal Image Sourcing: Ensured all visual assets were either copyright-free or properly licensed, maintaining compliance with content usage rights.

• Workaround for Font Limitations: Adapted by sourcing similar fonts to maintain brand consistency despite not having official access.

TOOLS USED:

• Adobe Photoshop / Canva: Designed the product packaging and social media mock-up.

• Stock Image Sites (Unsplash, Pexels, Pixabay, etc.): Sourced copyright-free images for the mock-up.

• Instagram Caption & Hashtag Research: Ensured the post was optimised for engagement and discoverability.

• Market Research & Brand Analysis: Studied Long Chips' social media presence to ensure brand tone alignment.