Festive Season Campaign

GOAL:

Devise a social media campaign for Master Chips that aligns with the festive season, being sure to consider the campaign's theme, key messages, and engagement tactics.

ROLE:

Social Media Campaign Strategist.

KEY RESULTS:

• Increased brand awareness and online presence during the holiday season.

• Growth in social media engagement, measured by impressions, CTR, views, likes, shares, and follows.

• Successful execution of interactive content strategies.

• Higher participation in the #MasterYourHolidaySnacks challenge on TikTok.

• Improved brand sentiment through influencer collaborations and community engagement.

• Performance tracking insights used for future campaign refinement.

TOOLS USED:

• Social Media Platforms: Instagram, TikTok (for organic content and paid ads).

• Analytics Tools: Instagram Insights, TikTok Analytics (to track performance metrics).

• Content Creation Tools: Photoshop and Canva (for festive logo and creative assets).

• Influencer Marketing Platforms: Direct influencer outreach (e.g., Cool Story Bru ZA).

• Community Management Tools: Native social media moderation tools for handling engagement.

• Paid Advertising Tools: Instagram Ads, TikTok Ads (for targeting snack-related audiences).

• Retail Partnerships: Collaborations with stores like Shoprite for in-store promotions.