Brand Plan and Identity

GOAL:

Create a social media brand plan and identity for our Regano Pasta Sauce, including visual elements, content ideas, and strategies for engagement. 

ROLE:

Social Media Brand Strategist.

KEY RESULTS:

• Increased brand awareness and recognition for Regano Pasta Sauce as a trusted and authentic South African brand.

• Growth in social media engagement, measured by impressions, clicks, likes, shares, comments, and follows on Instagram and TikTok.

• Successful execution of interactive content strategies, such as recipe-sharing challenges and user-generated content campaigns (#ReganoRecipes).

• Higher engagement and participation through polls, giveaways, and influencer collaborations.

• Improved brand sentiment through consistent storytelling, customer stories, and influencer partnerships.

• Performance tracking insights used for future content strategy adjustments and engagement optimisation.

TOOLS USED:

• Social Media Platforms: Instagram & TikTok for visual and interactive content.

• Content Creation Tools: High-quality photography, video editing software, and Canva/Adobe Suite for branded assets.

• Analytics & Tracking: Instagram Insights, TikTok Analytics to monitor engagement, impressions, and performance.

• Influencer Marketing Platforms: Partnering with food influencers to amplify reach.

• Community Engagement Features: Polls, giveaways, and branded hashtag challenges (#ReganoRecipes) to encourage participation.

• Paid Advertising: Targeted Instagram and TikTok ads to reach a broader audience.