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GOALS:
Increase Customer-Generated Content (UGC) Contribution: Encourage more customers to share photos and videos of their Laura James garden furniture in use, creating an authentic, community-driven campaign.
Strengthen Brand Community Engagement: Foster a sense of connection and trust between the brand and customers by showcasing real-life experiences and testimonials.
Enhance Content Diversity Across Platforms: Utilise Instagram and Pinterest to collect and display UGC, leveraging each platform’s strengths to maximise reach and inspiration.
Drive Sales Through Social Proof: Showcase happy customers enjoying their furniture to build credibility and influence purchase decisions.
ROLES:
Social Media Manager: Oversees UGC collection, communicates with customers, and ensures high-quality content aligns with brand aesthetics.
Community Engagement Specialist: Crafts compelling message templates and interacts with customers to encourage participation.
Creative Strategist: Develops engaging concepts to make UGC collection fun and rewarding for customers.
Performance Analyst: Tracks engagement, reach, and conversion rates from UGC-driven content to measure effectiveness and adjust strategies accordingly.
KEY RESULTS:
Enhanced Brand Trust Through Customer Advocacy: Featuring real customer photos and videos provided authentic social proof, reinforcing the brand’s credibility and desirability.
Cross-Platform UGC Integration: Effectively collected and repurposed user-generated content across Instagram and Pinterest to maximise visibility and drive conversions.
Encouraged Long-Term Engagement: By rewarding creativity with features and incentives, the campaign maintained ongoing participation beyond just a single post or giveaway.
TOOLS USED:
Instagram & Pinterest: Platforms for collecting, showcasing, and engaging with UGC submissions.
Meta Business Suite & Pinterest Analytics: Tracked UGC performance, engagement metrics, and audience interactions to refine strategy.
Canva / Adobe Photoshop: Designed visually appealing posts and promotional assets for the UGC campaigns.
Google Sites
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