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GOALS:
Identify High-Impact Trends: Research and present a relevant Instagram or TikTok trend that aligns with outdoor living, home improvement, or garden transformations.
Enhance Competitive Edge: Analyse UK-based furniture competitors to find gaps in their social media strategies that Laura James can leverage.
Boost Engagement & Visibility: Propose a tailored trend adaptation for Laura James that maximises reach and interaction for the Garden 2025 launch.
Position Laura James as a Trendsetter: Ensure Laura James stays ahead by capitalising on missed opportunities in competitor strategies.
ROLES:
Trend Analyst: Monitors Instagram & TikTok trends, identifying viral content that aligns with the Laura James aesthetic and target audience.
Competitor Researcher: Conducts in-depth analysis of UK-based furniture brands (CotswoldCo & Ikea), highlighting opportunities Laura James can capitalise on.
Content Strategist: Develops creative strategies to adapt trending content for Laura James, ensuring brand consistency and audience appeal.
Social Media Coordinator: Implements and tests the proposed trend on Laura James’ Instagram and TikTok, tracking engagement metrics and refining the approach as needed.
KEY RESULTS:
Trend-Driven Engagement Growth: Successfully leveraged the "Before & After" trend on TikTok and Instagram, leading to increased video views, audience retention, and engagement (likes, comments, shares).
Human-Centric Content Shift: Implemented a new content approach featuring more people and pets interacting with Laura James products, addressing gaps in relatability compared to competitors.
UGC & Employee Integration: Created a surprise outdoor makeover video featuring an employee, combining emotional storytelling with the "Before & After" trend. Enhanced brand trust and relatability through an authentic, human-focused content strategy.
Competitive Insights Execution: Addressed missed opportunities seen in CotswoldCo & IKEA:
Increased the number of posts featuring real people using Laura James furniture.
Introduced fun and lighthearted content inspired by IKEA’s social approach, enhancing brand personality and engagement.
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