Engagement Strategy

GOALS:

• Enhance Community Engagement: Foster meaningful interactions with customers who share their Laura James-inspired spaces, strengthening brand loyalty.

• Encourage User-Generated Content (UGC): Motivate customers to tag Laura James in their posts, expanding organic reach and showcasing real-life product use.

• Boost Excitement for the Garden 2025 Launch: Use comments, shares, and engagement strategies to build anticipation around the new collection.

• Strengthen Brand Trust & Social Proof: Highlight authentic customer experiences to inspire potential buyers and create a more relatable brand image.

ROLES:

• Community Manager: Engages with tagged posts and comments, fostering conversation and excitement around the brand.

• Content Strategist: Develops creative UGC strategies that encourage more customers to participate and share their Laura James setups.

• Social Media Coordinator: Implements engagement strategies, monitors interactions, and ensures consistent brand messaging.

• Copywriter: Crafts engaging responses and call-to-actions to maintain a warm, inviting brand voice in interactions.

KEY RESULTS:

• Successful UGC Engagement: Engaged with tagged posts in a way that reinforces positive product sentiment and aligns with the customer’s passion (e.g., music-themed response for the record player setup).

• Community Building via Social Media: Implemented a weekly feature strategy showcasing customer posts on the main feed, alongside daily story shares to increase engagement and brand trust.

• Incentivised UGC Participation: Developed a monthly giveaway strategy encouraging customers to tag Laura James, leveraging incentives like gift cards and exclusive product naming.

• Seasonal Campaign Execution: Designed a Valentine’s Day UGC campaign, incorporating a cross-promotional opportunity with restaurants to expand reach and drive engagement.

TOOLS USED:

• Instagram Insights: Analysed engagement trends to optimise UGC response strategies.

• Canva / Adobe Photoshop: Created visual assets for the UGC feature posts.