Embedded Files
GOALS:
Promote the 2025 Garden Furniture Collection by showcasing its timeless designs and eco-friendly materials across Instagram and Pinterest.
Engage the target audience with high-quality visuals and strategic content formats (9:16 for stories/reels, 4:5 for portrait posts).
Increase brand awareness and interest in the collection through visually appealing and optimised content.
Drive traffic and conversions by positioning Laura James as a go-to brand for stylish, sustainable outdoor furniture.
ROLES:
Content Strategist: Develops the creative direction for Instagram and Pinterest content.
Social Media Manager: Ensures platform-optimised execution of posts, reels, and pins.
Copywriter: Crafts engaging captions, Pinterest board descriptions, and video scripts.
Visual Content Creator: Designs and edits visuals based on the provided brand guidelines.
KEY RESULTS:
Successfully crafted a 4:5 Instagram post optimised for engagement by selecting an image that aligns with Laura James’ aesthetic, ensuring visual appeal and emotional resonance. The post features a persuasive yet inviting caption, carefully designed text overlay, and strategic colour corrections to enhance visibility on mobile screens.
Developed two high-value Pinterest boards ("Outdoor Dining" and "Poolside Comfort") with SEO-optimised descriptions, ensuring discoverability and audience relevance. The boards strategically blend product photography and design inspiration, guiding users toward aspirational outdoor living while linking back to the Laura James product pages.
Outlined a 15-second vertical video concept tailored for Instagram and Pinterest, prioritising human-centric storytelling and immersive slow-motion visuals. The text overlay "Island Vibes In Your Garden" reinforces the emotional appeal, while the embedded call-to-action (CTA) drives traffic to the Laura James website for conversions.
TOOLS USED:
Adobe Photoshop: Image cropping, colour correction, and text overlay creation for the Instagram post.
Instagram & Pinterest Insights: Researched past brand content to ensure alignment with Laura James’ aesthetic and tone.
Pinterest SEO Research: Optimised board descriptions with keyword-rich phrasing for enhanced discoverability.
DaVinci Resolve: Concept planning for video execution, including slow-motion effects and text placement.
Copywriting Frameworks: Used persuasive, sensory-driven language for captions and descriptions to maximize engagement.
Google Sites
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