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GOALS:
Data-Driven Social Media Optimisation: Analyse Instagram post performance to identify key engagement trends, strengths, and areas for improvement.
Clear & Visual Performance Insights: Transform raw data into an accessible and visually engaging format, ensuring that business stakeholders can easily interpret key takeaways.
Strategy Enhancement for Garden 2025: Develop actionable, creative recommendations to enhance future content performance and maximise engagement for the upcoming launch.
ROLES:
Data Analyst: Organise and interpret Instagram post performance data, using Excel, Google Sheets, or other analytical tools to extract meaningful insights.
Visual Communicator: Design compelling charts, graphs, and tables that illustrate key trends, making insights easy to digest for non-technical stakeholders.
Social Media Strategist: Translate data findings into actionable strategies, ensuring that future content aligns with audience engagement trends and best practices.
Competitor Benchmarking Lead: Compare Laura James' post performance with industry best practices, drawing insights from high-performing competitors to refine strategy.
KEY RESULTS:
Identified High-Performing Content: Post 3 outperformed in engagement and reach, indicating giveaways and promotional posts attract high audience interaction.
Follower Growth Insights: Post 6 led in new followers gained, highlighting that functional home space content resonates well and has organic appeal beyond giveaways.
Timing & Scheduling Adjustments: Posts with lower reach, such as Post 2, may have suffered from suboptimal posting times, suggesting a need for strategic scheduling.
Video Content Drives Engagement: Posts with video elements consistently performed better, reinforcing the need for more dynamic, engaging content for future campaigns.
Balanced Giveaway Strategy: While giveaways boost engagement, overuse may diminish brand value. A structured, holiday-focused giveaway plan (e.g., Christmas, Easter) is a viable strategy.
TOOLS USED:
Google Sheets / Excel: Organised and analysed post performance metrics, identifying trends and engagement patterns.
Instagram Insights: Provided real-time data on reach, engagement, and follower growth to inform content performance analysis.
Canva / Adobe Photoshop: Created engaging visual assets for performance presentations and future content strategies.
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